Key takeaways
- Drive awareness, engagement and pipeline through interactive experiences
- Create an experiential flow that keeps attendees active and engaged across the whole event – from feature announcements at keynotes, to hands-on breakout sessions, to earning certification.
- Turn attendees into brand advocates
- Hands-on product access and on-site certification give attendees more value and a tangible way to prove their expertise and share it with their employers and professional networks.
- Deliver reliable hands-on experiences with a partner you can trust
- Events are demanding on your team’s time and resources. A trusted partner to host and support your labs and certification exams frees up internal bandwidth while ensuring a high-quality attendee experience.
- Deliver measurable outcomes
- Certifications augment the event experience with another high-value engagement activity while generating a rich signal of attendee intent. Beyond participation and pass rates, scoring data reveals what attendees know and where they struggle, informing ongoing improvements to both the product and the certification experience.
Keep scrolling to read the whole story or see how you can adopt this strategy by scheduling a demo.
The global cloud and AI leader is focused on increasing attendee value, product adoption and creating stronger product advocates
Attend any of this company’s events and one thing is always clear: It’s built around more than just keynotes and networking. The Fortune 500 leader invests heavily in giving attendees something tangible to walk away with.
Product access, hands-on workshops and on-site certification testing make the experience practical, relevant and actionable. That translates into deeper product adoption, reduces friction to sitting for certification exams and strengthens long‑term customer and partner relationships – nurturing continued growth and feeding pipeline acceleration.
While the value is proven, managing event logistics is already complex and facilitating on-site certification exam delivery adds another significant layer.
From immersive learning experiences to proctored on-site certification exams, find out how this top 20 Fortune 500 company streamlined logistics and increased the value of its events with hands-on labs powered by Skillable.
The challenge
Improve event engagement.
Showcase their products.
Deliver practical exams on-site.
The company sets out to do two things:
- Drive deeper event engagement through interactive product experiences and hands-on workshops.
- Deliver their high-stakes performance-based certifications on-site, going beyond the traditional multiple-choice exams already in their program.
The goal was to take the concepts covered in keynotes and turn them into tangible, hands-on experiences for attendees to actually work through and grow the number of certified professionals.
But delivering that on-site, at scale, is genuinely complex. To maintain focus on their priorities, they needed the right partner.
- A deliberately high bar: On-site certification meets both attendee needs and business objectives, turning content into hands-on value.
- A strategic growth lever: They treated certifications and hands-on workshops as company-wide growth drivers, tied directly to ROI, product usage and consumption.
- A demand for proven expertise: Knowing that providing interactive product experiences and hands-on labs for thousands of attendees is complex, they sought a partner with a track record of success at large-scale events – before, during and after.
The solution
Choosing a partner that's proven at their scale
The multinational technology company trusts Skillable’s 20+ years of experience that includes launching more than 60 million labs worldwide for hundreds of clients, including companies like Tanium, Hyland and Tableau. With Skillable, they reliably deliver thousands of performance-based certification exams and hands-on workshops at events.
Skillable’s event team works alongside the company’s broad ecosystem of suppliers and partners in the months before each event, on-site during the event and afterward. Skillable’s remote and on-site teams manage the lab environments, reinforce attendee support and troubleshoot the moment issues surface, so the internal team stays focused on the program, not the infrastructure.
The result: The company can count on delivering great product experiences and certification exams that grow product demand, accelerate adoption and build brand loyalty.
Measuring success
Deeper engagement.
More certified professionals.
Stronger customer advocacy.
The company’s success shows up in the numbers with event satisfaction scores at 4.5+ out of 5, high exam participation and growing base of certified professionals.
Beyond those core KPIs, they track first-time exam sitters and the share of attendees who choose hands-on workshops over speaker-driven sessions. Paired with post-event surveys, adoption trends and sales activity, the data confirms meaningful ROI for including hands-on workshops and on-site certification during the event experience.
Delivering performance-based certifications via on-site labs also fuels the energy in the halls. These exams demand a real investment of time and effort, and the candidates who earn the credential take genuine pride in it. That pride is visible at every event, where there’s a distinct buzz around the on-site certification center. Attendees congratulate each other as they finish, and they’re eager to share the achievement with their networks, online and in person.
For this multinational company, certification candidates become far more than event attendees. They become skilled power users and vocal brand advocates inside their organizations.
Highlights from past events
users who participated in a hands-on workshop
M
minutes of attendee product engagement
unique hands-on labs
rooms dedicated to hands-on workshops
Turn events into engines for growth
Immersive product experiences bring your product and your community together to drive engagement, deepen brand loyalty and fuel growth.
See how our team can help you deliver measurable results with hands-on labs for workshops and on-site certification exams.
